NovaFit Connected Health
Building an energetic consumer brand identity and viral short-form video system to make biometric recovery metrics accessible.
Concept Performance Benchmarks
1. The Commercial Challenge
Complex biometric data (HRV, sleep phases, metabolic stress) intimidated mainstream fitness enthusiasts. The brand needed an approachable identity and high-retention social content to drive app adoption.
2. Strategic Approach & Architecture
We designed a vibrant, health-focused visual system using human-centric typography, luminous neon accents, and a dedicated 9:16 vertical video production pipeline translating sleep science into 30-second daily habits.
3. Engineering & Creative Execution
A complete brand style guide, animated kinetic subtitle templates, and an 8-week batch of educational Instagram Reels and YouTube Shorts formatted strictly within mobile safe zones.
Key Deliverables Produced in This Scope
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